Thursday, 2 June 2011

June 2nd 2011 - My 1st Day @ Work

When I proudly took a sabbatical back in April 2008, little did I know that it was going to last for 3 long years ! I had a feeling that 5 years of working in the IT industry was a good enough reason for me to take a break - but only for a few months. But Life has it's own way of surprising us and while we may work real hard at making our Plan A work, it sometimes hints at you to implement your Plan B ! I was - job hunting in the right place at the wrong time - in the UK when the worst recession in the past 30 years finally peaked in 2008/2009 !

While I inherently started to enjoy motherhood, the fear of being unemployed loomed real large over my head. It was like this constant guilt that I was trying to overcome, the persistent feeling of failure that I was attempting to combat. Behind that gleefully beaming smile was a heart that cried for a job ! It was as if, being just Mom alone wasn't enough - I knew I was capable of a lot more ! When friends often reacted saying "Avani must be keeping you very busy", I always responded in my mind that I did have time on hand to work or talk technology atleast for a few hours of the day - but my problem was I had no one to talk technology with ! Other than my brother Anant, who works on the Oracle stack of the Integration products, and who kept me going, there really was no one who could take me back to those brain storming discussions that lead you to love a product enough to be able to solve critical Business Problems using technology!

Today, as I take on a new opportunity, I have enough challenges - both domestic and at work but what I do not have, is guilt and neither a feeling of failure... What transpires from this will depend upon how well I manage to balance the act of juggling a family, a home, and a career. A sense of fulfillment will not come with success/happiness in one arena alone. It will always be rewarding to see how all 3 are skillfully managed.

Tuesday, 31 May 2011

The End of an Era - The Dawn of a new Beginning !

It's a wet and windy day. March is ending on a typically stormy note. It's the last Friday of the month. We are preparing to pack up. My heart feels heavy. The place which we'v been calling home for quite some time is the one we will never ever return to in our lives ! 21, Marlborough Court is being cleared off all the belongings of the Yadav Family.

While I am quite happy to return home, the fact that I never bagged an opportunity to work in London, will always be one of the things I will forever regret in my Life. Wether I would make up for it and in what ways is still unclear to me, but the wounds will continue to hurt untill then. The learning's from 3 years of living abroad and raising a family have been immense. The experience has been vital, in terms of appreciating the other side of life where you have no dearth of time !

April 19th 2011 - Mom n Dad's 30th Wedding Anniversary Day ! With a transformed persona, an optimistic attitude and a slight fear of not wanting to repeat failures, I have landed on the Indian Soil ! With a Happy Heart to be back home forever to live with my extended family we surprise them both by deuping them into beliving that we were set to land days later. :)

May 27th 2011 - It's been close to a month we'v returned from the UK and I have not 1, not 2, but 3 big Job Offers - all from the Organizations I've already proved my mettle to ! I have put my less than a month long Job Hunt to a Halt and decided to pick 1 out of those 3 offers & believe me it hasn't been an easy task !

The Era of being Unemployed is over for Me! :) The days of migrating from being "Yummy Mummy" to being "SuperMom" are finally here! :) Brace Yourself - The Career Woman is finally Back and this time She's in it - "For The Long Haul" ! It's the Dawn of a New Beginning...

Cheers !! :)

- Sayli :)

Friday, 4 March 2011

Customer Relationship Management

What is CRM?

CRM is an enterprise wide business strategy designed to learn about customer’s needs and behaviors to organize and manage Customer relationships to maximize profitability and minimize expenses. A well planned CRM can be viewed as a strategic process merging strategy and system to amalgamate information from across the company (sales, marketing, finance, accounting, etc.) to offer a complete view of the customer and develop stronger relationships with them. Information gained from all internal and in some cases, external, sources allows the company to complete a full 360 degree view of their customer in real time.

CRM allows customer facing representatives of the company to have all the information they require to ensure the best customer experience in interactions with your company and opportunities to increase revenues through increased cross and up selling opportunities to competitive positioning tactics.

CRM is focused on the customer from first contact to continued interaction, to gain insight with which to learn their needs and behaviors to ensure revenue maximization through relationship selling (upsell opportunities, customer ranking, etc.).


CRM layer
This layer represents databases that consist of the single customer view, integrated contact/dialogue, customer profile, and content information. This layer also provides for the ability to perform analytics and reporting on the customer experience by using the variety of knowledge gained from all customer activity.