The End of an Era - The Dawn of a new Beginning !

It's a wet and windy day. March is ending on a typically stormy note. It's the last Friday of the month. We are preparing to pack up. My heart feels heavy. The place which we'v been calling home for quite some time is the one we will never ever return to in our lives ! 21, Marlborough Court is being cleared off all the belongings of the Yadav Family.

While I am quite happy to return home, the fact that I never bagged an opportunity to work in London, will always be one of the things I will forever regret in my Life. Wether I would make up for it and in what ways is still unclear to me, but the wounds will continue to hurt untill then. The learning's from 3 years of living abroad and raising a family have been immense. The experience has been vital, in terms of appreciating the other side of life where you have no dearth of time !

April 19th 2011 - Mom n Dad's 30th Wedding Anniversary Day ! With a transformed persona, an optimistic attitude and a slight fear of not wanting to repeat failures, I have landed on the Indian Soil ! With a Happy Heart to be back home forever to live with my extended family we surprise them both by deuping them into beliving that we were set to land days later. :)

May 27th 2011 - It's been close to a month we'v returned from the UK and I have not 1, not 2, but 3 big Job Offers - all from the Organizations I've already proved my mettle to ! I have put my less than a month long Job Hunt to a Halt and decided to pick 1 out of those 3 offers & believe me it hasn't been an easy task !

The Era of being Unemployed is over for Me! :) The days of migrating from being "Yummy Mummy" to being "SuperMom" are finally here! :) Brace Yourself - The Career Woman is finally Back and this time She's in it - "For The Long Haul" ! It's the Dawn of a New Beginning...

Cheers !! :)

- Sayli :)

Customer Relationship Management

What is CRM?

CRM is an enterprise wide business strategy designed to learn about customer’s needs and behaviors to organize and manage Customer relationships to maximize profitability and minimize expenses. A well planned CRM can be viewed as a strategic process merging strategy and system to amalgamate information from across the company (sales, marketing, finance, accounting, etc.) to offer a complete view of the customer and develop stronger relationships with them. Information gained from all internal and in some cases, external, sources allows the company to complete a full 360 degree view of their customer in real time.

CRM allows customer facing representatives of the company to have all the information they require to ensure the best customer experience in interactions with your company and opportunities to increase revenues through increased cross and up selling opportunities to competitive positioning tactics.

CRM is focused on the customer from first contact to continued interaction, to gain insight with which to learn their needs and behaviors to ensure revenue maximization through relationship selling (upsell opportunities, customer ranking, etc.).

CRM layer
This layer represents databases that consist of the single customer view, integrated contact/dialogue, customer profile, and content information. This layer also provides for the ability to perform analytics and reporting on the customer experience by using the variety of knowledge gained from all customer activity.

Payments

Payment can refer to the paying or settlement of bills (receiving money from customers), recharging of prepaid balances, and a telecoms service offered to customers - mobile payment or m-payment.

M-payment is a alternative payment method whereby consumers or businesses can pay for goods and services using their mobile phone. There are four common types of m-payment:

• premium SMS-based transactional payments
• direct-to-bill payment
• mobile web payments
• contactless near field communication.

M-payment has been used in developed markets in Europe to pay for services such as parking, m-payment using a direct-to-bill model has utility for business customers in particular since the aggregation of small sums onto a single (telecoms) bill helps avoid the cost of processing expense claims.

Premium SMS is used extensively to pay for content such as ringtones and is a type of "reverse billing".

Closely related to m-payment is Mobile money - a type of mobile service pioneered in developing markets that typically had a less developed banking infrastructure and is now taking off in more mature Western markets. Mobile money enables mobile customers to use the mobile network to remotely transfer money to individuals who do not have bank accounts. It can also be used to pay for goods and services.